The target audience for ‘Edition’ is women aged from about 20-30. They have a full time job working in a fashion magazine or as a fashion journalist therefore being in the demographic group B/C1. They are very independent women and aspire to be on the editing team of the fashion magazine in which they are currently working for. They believe their career is the most important thing and will only settle down with a husband and have children when their career is stable and they have enough money to allow their family to be comfortable. My audience will always wear the best clothes and like to look ‘classy’ as well as up to date with fashion. I believe my perfume and advert for the perfume appeals to this audience.
Firstly, my advert is in black and white. This shows an element of class and simplicity in which I think my perfume connotates. I have also chosen for the photograph to be taken in black and white so it doesn’t take away attention from the perfume bottle in the bottom corner which is in colour. I have used the bottle as one of the main selling points as it has a look which appeals to my target audience. It is also very vintage looking, which my target audience would appreciate as they have a good knowledge of vintage fashion throughout the years. I believe that the ‘look’ of the bottle is important as it becomes an accessory and often reflects the personality of the buyer. The sliver plated lid also gives it an expensive feel and the hand-tied bow a more personal feel.
I have used ‘Elm Hill’ in Norwich as my location for the photograph for my advert. This is because I think that this is one of the nicest parts of Norwich and that although my audience will live in a built up area such as London or New York, they will enjoy coming to a place such as Norwich to escape for a while or see family, in which they have moved away from. My audience will enjoy visiting old buildings and streets because they are interested in history.
The model I have used represents my target audience and allows them to relate to her or even aspire to be like her. She is wearing simplistic, yet fashionable clothing. She looks like a classic ‘girl next door’ with her hair and natural beauty. She is pictured looking back making eye contact with the camera to address the audience personally so they feel that she understands them and is similar to them. I have also pictured her alone to show that she enjoys her own time, as well as being around people, but most importantly, it shows that she is independent and has the confidence to be seen alone.
Technology:
Technology has played an important part in making this advert. To begin, I used a digital camera to capture the image as it has 10 mega pixels and a view finder so I can easily see what I have taking a photo of. To edit the photo exactly how I want, I used Photoshop. Here I adjusted the brightness and contrast to get rid of the dull look and highlight parts of the image to make certain aspects, such as the cobbles stand out. I also made the image look more vintage and classic by making it in black and white. I believe if it was in colour, it would be take away the impact of the photo, the model and the perfume bottle. I also used a website called Dafont.com; here you view thousands of fonts where you can choose from different themes. I chose mine from the Serifs section. It is similar, if not the same to the Vogue font. It has serifs and I think it looks like a classic Italian font, perfect for my target audience.
My advert
Technology:
Technology has
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